We decided to use the image of a brain on our logo as it works in correlation with the word 'mind'. We thought that using an image in our logo would let it be a lot more memorable as opposed to just the words; it is also conventional to use an image in your logo. Through researching other companies logos we were able to find out that it's typical to include the word "record" or "records" in your label name, knowing this we followed this convention as it allows us to create a successful label. We chose this particular font as we thought it looked professional and that's what message we wanted our company to give out.
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