Music Website Analysis – Ed Sheeran’s
Website
(http://www.edsheeran.com/)
When you first click on the link it will take you to the "Jumpers for Goalposts" splash page, this is a film coming out soon which will feature video of his latest tour for his new album "X" at the Wembley Stadium. On this page there is a big button which reads "more info", this is the boldest thing on the page as it is there to entice people to click and find out about it and the hopefully book tickets. At the bottom of this page it also says "Join the conversation: #edsheeranmovie", this has been done to raise awareness across social media and especially twitter. Raising awareness for a new album, or film in this case, is key when you want to make as many sales as possible.
When you first click on the link it will take you to the "Jumpers for Goalposts" splash page, this is a film coming out soon which will feature video of his latest tour for his new album "X" at the Wembley Stadium. On this page there is a big button which reads "more info", this is the boldest thing on the page as it is there to entice people to click and find out about it and the hopefully book tickets. At the bottom of this page it also says "Join the conversation: #edsheeranmovie", this has been done to raise awareness across social media and especially twitter. Raising awareness for a new album, or film in this case, is key when you want to make as many sales as possible.
Right away as soon as you enter the site
you see the artists name in a bold font and a contrasting colour from the
background, this is done right away to make the viewer know that they’re on the
correct page. Right in the center of the page is a YouTube video with a
playlist attached entitled “Ed’s Videos” which contains a lot of his latest and
best songs along with other interesting videos he has created, this is here so
that fans will be able to go on the site and see the latest videos from him
first. On the top right there are a collection of flags, which change the
language of the site, this shows that he is an artists who aims to appeal to
audiences worldwide.
Below this there is an advert for his
latest album “X”, this also has a review next to it saying “Album of the year”
in full caps and a very contrasting colour from the background green, this has
been done to really advertise and show off his album to site users. His album
is further shown below the advert with a “store” section where you can buy
individual MP3 files of his songs, or just the whole album. This is done so
that fans can easily find where to buy the album, it’s also cheap advertising
as it’s on his own website so viewers of the site will be interested. Also on
the left he features a black box which allows users to sign up to the “official
mailing list” and receive a free EP, this allows new fans to get free songs
from him and become bigger fans through knowing more songs.
Next to the store in the center is both Ed’s latest tweets and news from him for fans, this is good since it keeps fans up to date with what he’s doing. Fans enjoy interacting with their favourite artists as it makes them feel noticed by them; this is a big plus point if you want to maintain a healthy relationship with your audience. The latest news allows fans to know when new tours are happening, but also allows them to possibly even go to secret gigs where the artist will, on one random night, make a spontaneous concert and invite fans down and usually won’t charge them for it. On Ed’s site, for example, he is advertising his latest tour lots on the front page through the news section and videos.
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