Analysis of Music Videos - (Katy Perry - This is How We Do)

Analysis of MusicVvideos


Katy Perry – This is how we do

Costume:
For most of the video the costumes fro both the main artist and the background characters are very bright and vibrant, this is very similar to the rest of the video that is all very happy and bright, it also is similar to the lyrics as the lyrics are about having a good time and enjoying yourself, so the bright costumes go with the lyrics well.
Katy always has a more vibrant outfit that any of the other characters, in one scene she has a red and black dress compared to the other characters who have black and white dresses on. This makes you want to look at Katy more than any of the other characters.
All of her outfits seem to be very over the top, for example in one scene she is wearing a very bright and short tennis outfit, with extremely high heels on, this makes her as an artist seem more outgoing almost seeming like she is trying to compete with other eccentric artists such as Lady Gaga.
Most of her outfits fit the lyrics that are playing at that time such as when she is wearing a Japanese robe, this matches the lyrics as it is saying ‘getting our nails did all Japanesey’, this makes the video link better to the song more than if the whole video was random like it seems at first glance.


Makeup/hair:
Much like the video the hair and makeup is very bright; Katy throughout the video has bright red lipstick on with lots of bright hair colours. Like with the costumes this goes well with the bright and vibrant video, and the fun and happy song.
However through bits of the video Katy and the background characters have natural looking hair and makeup, in one shot all the characters have 1950’s style hair and hardly any makeup on. This contrasts to the rest of the video, but is also a nice change for the audience watching as it isn’t too overwhelming for them to watch 3 minutes of eccentric makeup and hair.


Positioning:
Throughout the whole video Katy is always center and front of everything else in the shot, any other characters are either behind her or under her, this puts all focus on her while she is lip-syncing. At one point all characters are on podiums, the highest one has Katy on it and the other two are lower down so they are literally underneath her.


Props:
All of the props are very random out of context but do relate to the shot. In one scene there are lots of ping pong balls hanging around, which seems very random but in the scene they are playing ping pong, props like these mainly are used to make the scene more over the top, it also makes the video more fun to watch if it is over the top, compared to if they were only playing ping pong in that scene.