Music Website Analysis – Justin Bieber's Website
As soon as you go on the website you see a slideshow of pictures and advertisements as the main thing on the screen, this includes a date for his latest album release, along with videos for his newest songs and links to his shop for merchandise. Similar to Ed Sheeran's site he uses a "#" when talking about his latest album release to get people on social media talking about it, this therefore brings more fans and more revenue. Top right of the homepage are links to all of his social media pages along with a "follow" button for his spotify to hear his latest music for free. Also at the top there is a "sign in" and on the other side a "sign up" button which allow users to make an account and get the latest news and information instantly through emails. Just under his name at the top are a selection of links which go to all sorts of different things that fans may want to see, along with this there is a "fan art" section to show fans that Justin does appreciate things sent in and sent to him on twitter, doing this is good to keep a nice relationship with your fans.
Just under the slideshow is a section which gives all the latest news from Justin along with tour dates and album dates, this is done so that fans don't have to go searching for them but instead just have to go on his website to find out. The "read more" buttons are a much bolder colour than anything else and bigger to entice readers into finding out more about the information, this is done to get fans who aren't that engrossed to become bigger fans through learning about him. Below this section there are sections for music, videos and photos which are easily accessible to any fan who may come on the site. After all of this there is a section where viewers can join the newsletter and keep up to date, this is a form where you can put your email and postcode to get news regularly about him. The artist wants this as the fan will then go and talk about him with their friends meaning more people will know about him, this therefore brings him more revenue.
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